From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van BroekhovenBiases distort research. Spot key ones like confirmation bias, stay flexible, ask open questions, and embrace being wrong as part of learning.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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