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Biases and are they important

Biases and are they important

Biases and are they importantGary van Broekhoven
Published on: 29/10/2024

Biases distort research. Spot key ones like confirmation bias, stay flexible, ask open questions, and embrace being wrong as part of learning.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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